Bachelor of Travel and Tourism Management (BTTM)
Introduction
Tourism is the world’s largest and fastest-growing sector, generating over US$1.3 trillion annually and demonstrating resilience against economic, political, and social shocks. In Uganda, the industry has experienced annual growth rates exceeding 20%, becoming the country’s largest foreign exchange earner. The sector creates opportunities for rural development, poverty alleviation, and employment, particularly for youth and women. The Bachelor of Travel and Tourism Management (BTTM) is designed to develop skilled human resources to manage, operate, and innovate across the tourism value chain in Uganda and internationally.
Admission Requirements
- Direct Entry Scheme:
- At least two (2) principal passes at UACE, including any of the following: Geography, Economics, Business Studies, or Tourism; and
- At least five (5) passes at UCE or its equivalent.
- Diploma Holders Scheme:
- Diploma in Travel and Tourism, Hospitality, Business Administration, or related fields from a recognized institution with at least a Second Class (Lower Division).
- Professional Qualifications Scheme:
- Recognized professional qualifications in travel, tourism, hospitality, or business management may be considered.
- Mature Age Entry Scheme:
- Candidates aged 25 years and above who have passed the Makerere University Mature Age Entrance Examinations in both aptitude and specialized subjects relevant to the programme.
Program Details
- Duration: 3 Years (6 Semesters)
- Mode of Study: Day, Evening, and Weekend
- Campus: Makerere University Business School (MUBS) Main Campus and Regional Campuses
- Award: Bachelor of Travel and Tourism Management
- Teaching Approach: A blend of lectures, tutorials, case studies, practical projects, field trips, and research activities emphasizing both technical and managerial aspects of the tourism and travel industry.
Expected Learning Outcomes / Career Prospects
Upon successful completion of the program, graduates will be able to:
- Graduates will acquire skills in travel operations, tour management, tourism marketing, customer service, and business management. They will be competent to manage tourism facilities, travel agencies, and airline services.
Career Opportunities:
-
Reservation and Counter Management, Sales and Marketing Executive, Tour Guide / Adventure Tourism Manager, Eco-Tourism Guide, Airline Check-in and Ground Handling Staff, Travel Consultant / Travel Agency Manager, Air Hostess / Flight Steward, Destination Marketing Officer, Tourism Researcher / Tourism Analyst, Holiday Representative / Tour Manager, Heritage Interpreter, Quality Assurance Manager in Tourism, Human Resource, Finance, or Operations Manager within Tourism.
Fees Structure
| Fees Structure | |||
| Description | Semester One | Semester Two | |
|---|---|---|---|
| Tuition fees | 1,360,000 | 1,360,000 | |
| Functional fees | |||
| Registration fees | 130,000 | ||
| Examination fees | 130,000 | ||
| Medical/Examination fees | 113,000 | ||
| Computer/Library/Research fees | 117,000 | ||
| Identity Card | 45,000 | ||
| Guild/Sports fees | 33,000 | ||
| Rules & Caution | 3000 | ||
| Development fees | 170,000 | ||
| Internship | 120,000 | 120,000 | |
| Endowment Fund | 13,000 | ||
| Field Trips | 250,000 | 250,000 | |
| Subtotal | 1,124,000 | ||
| Total per Semester | 2,484,000 | 1,730,000 | |
| Annual fees | 4,214,000 | ||
Target Group
-
The programme targets A’ Level leavers, diploma holders, and professionals seeking careers in travel, tourism, and hospitality management. It is ideal for those interested in airline operations, tour management, travel consultancy, and destination marketing.
