Bachelor of Marketing (BMRK)

Introduction

The Bachelor of Marketing (BMRK) programme at Makerere University Business School (MUBS) is designed to develop competent, innovative, and ethical marketing professionals capable of meeting the dynamic needs of today’s business world. The programme provides learners with a comprehensive understanding of marketing principles, consumer behavior, brand management, and strategic market planning. It emphasizes both theoretical and practical marketing knowledge to prepare graduates for technical and managerial roles in the marketing field.
Unlike other business programs such as the Bachelor of Business Administration (BBA) and Bachelor of Commerce (B.Com) which offer marketing as an elective, the BMRK is a specialized, stand-alone degree focused exclusively on producing marketing professionals ready for industry challenges and innovation.

Admission Requirements

Admission into the first year is through any of the following avenues:

  • Direct Entry: Candidates must have at least two (2) principal passes at UACE and five (5) passes at UCE or its equivalent.
  • Diploma Holders/Professional Qualifications Scheme: Applicants must hold a relevant diploma or professional qualification in marketing, business, or related fields from a recognized institution.
  • Degree Holders Scheme: Candidates with a bachelor’s degree in another discipline may apply for admission.
  • Mature Age Scheme: Candidates must have passed the Makerere University mature age entry examination or its equivalent.

Program Details

  • Duration: Three (3) years
  • Mode of Study: Day, Evening, and Weekend
  • Campus: Makerere University Business School (MUBS) – Nakawa
  • Award: Bachelor of Marketing (BMRK)
  • Teaching Approach: The programme employs interactive teaching methods including lectures, case studies, marketing simulations, research projects, and fieldwork. Students engage with real-world marketing scenarios, internships, and workshops that strengthen their analytical, digital, and strategic marketing skills.

Expected Learning Outcomes / Career Prospects

Upon successful completion of the Bachelors of Marketing, graduates will be able to:

  • Understand and apply core marketing concepts and their role in achieving business goals.
  • Conduct market research and analysis to identify opportunities and consumer needs.
  • Integrate marketing strategies with other business functions for organizational growth.
  • Develop and manage brands, advertising campaigns, and promotional programs.
  • Demonstrate ethical and professional conduct in all marketing activities.
  • Utilize digital marketing tools and technologies to enhance customer engagement.

Career Opportunities:

Graduates can work as Marketing Executives, Brand Managers, Sales and Promotion Officers, Market Researchers, Public Relations Officers, Advertising Managers, Digital Marketing Specialists, and Business Development Managers in both the private and public sectors. The programme also equips graduates for entrepreneurial ventures in marketing and communications.

Fees Structure

Fees Structure
Description Semester One Semester Two
Tuition fees 1,360,000 1,360,000
Functional fees
Registration fees 130,000
Examination fees 130,000
Medical/Examination fees 113,000
Computer/Library/Research fees 117,000
Identity Card 45,000
Guild/Sports fees 33,000
Rules & Caution 3000
Development fees 170,000
Internship 120,000 120,000
Endowment Fund 13,000
Subtotal 874,000
Total per Semester 2,234,4000 1,480,000
Annual fees 3,714,000

Target Group

  • This programme targets:

    • Senior Six (S.6) leavers aspiring to pursue a professional career in marketing and sales.
    • Diploma and professional qualification holders seeking to upgrade their marketing knowledge.
    • Employees in marketing, sales, or customer relations roles who wish to enhance their career prospects.
    • Entrepreneurs and business owners aiming to strengthen their market positioning and customer engagement skills.
    • Professionals in NGOs, government agencies, and corporate organizations involved in communication, branding, or product management.

Apply Online

The Basic Requirements for the whole process include:

  • An email address and contact number
  • Your Academic Documents to pick Key details like Award Institution, Index Number for O and A level, year of award, etc.
  • A Laptop/Computer with a Stable Internet Connection
  • Note that a PDF Document (With all Qualifications) is attached after submitting the form
  • The Payment is made after Attaching the Documents

Apply Online