Admission Requirements

Admission into the programme shall be in accordance with Makerere University Business School regulations for Higher Degrees and shall be through the following avenues:

a) Direct Entry (Bachelor’s Degree):

• An Honours Bachelor’s Degree (minimum Second Class Lower Division) or its equivalent from a recognized university in Marketing, Business Administration, Commerce, Economics, or a related discipline.

b) Postgraduate Diploma Route:

• A Postgraduate Diploma in Business Management or Marketing from a recognized institution, obtained with at least a Second Class Lower Division or its equivalent.

c) Pass Degree Holders:

• Applicants holding a Pass Degree may be admitted upon providing evidence of academic growth, relevant professional experience, and maturity, as determined by the Board of Graduate Studies and Research.

d) Professional Qualification Route:

• Possession of relevant professional qualifications such as:

  • CIM (Chartered Institute of Marketing)
  • CIPS (Chartered Institute of Procurement and Supply)
  • CILT (Chartered Institute of Logistics and Transport)
  • Or other equivalent qualifications, subject to approval.

Program Details

• Duration: Two (2) years
• Structure: Four (4) semesters
• Semester Length: Seventeen (17) weeks
• Mode of Study: Day, Evening, and Modular options
• Campus: Makerere University Business School (MUBS) Main Campus and approved study centres
• Award: Master of Science in Marketing
• Teaching Approach:
  A blend of lectures, seminars, case studies, group discussions, digital marketing simulations, industry-based projects, and applied research, emphasizing practical application of marketing theory and evidence-based decision-making.

Expected Learning Outcomes / Career Prospects

Upon successful completion of the programme, graduates will be able to:

• Upon successful completion of the programme, graduates will be able to:

  1. Develop, analyze, and implement effective marketing strategies using appropriate tools and models.
  2. Apply digital technologies and contemporary marketing analytics to improve organizational performance.
  3. Design and manage innovative products and sustainable brands in competitive markets.
  4. Conduct market research, analyze data, and generate actionable insights for decision-making.
  5. Identify and solve complex marketing challenges while strengthening professional and industry partnerships.

Career Prospects

• Graduates can work as:

  • Marketing Manager
  • Brand Manager
  • Digital Marketing Strategist
  • Market Research Analyst
  • Sales and Business Development Manager
  • Customer Relationship Manager
  • Marketing Consultant
  • Corporate Communications Manager
  • Academic and Research Careers (Teaching and Research Institutions)

Target Group

This programme is ideal for:

• Marketing and sales professionals seeking advanced strategic and analytical skills.
• Managers and executives involved in branding, customer relationship management, and market development.
• Professionals in public sector institutions, NGOs, and international organizations engaged in communication and market-facing roles.
• Entrepreneurs and business owners aiming to strengthen marketing-driven competitiveness.
• Academically inclined practitioners aspiring to careers in research, consultancy, and teaching.