Dr. Arinaitwe Rugyendo, Principal Press Secretary to the Speaker of Parliament, Rt. Hon. Jacob Marksons Oboth challenged participants at the MUBS Annual International Management Conference 2026 to strengthen collaboration between academia, government, industry and the media. He urged researchers to communicate their findings in ways that can inform policy, improve public understanding and spur action. “Not only what we know, but how we communicate what we know and translate that knowledge into action will determine Africa’s future.” To make his point, Dr. Rugyendo cited his platform, https://researchfindsnews.com/, a platform that translates research findings from various academic disciplines into easily digestible news stories. The platform is a concrete example of how research can reach out beyond the universities and contribute to public debate and decision-making, by explaining scholarly work in language that policy makers and the wider public can understand.