the BMRK program is designed to contribute towards providing marketing knowledge and exposing the learners to best practices that they can apply in the industry and help the organizations to work towards the realization of their marketing goals. Graduates in marketing are in two categories: those who specialize in marketing through undertaking the stand-alone Bachelor of Marketing BMRK degree program, and others who take marketing electives on the general Bachelor of Business Administration (BBA) and/or Bachelor of Commerce (B. Com) degree programs. The BBA and B. Com marketing graduates are targeted for employment in positions of general management but with a strong grounding in the functional area of marketing. On the other hand, the BMRK degree program is structured to provide all-around training for marketing professionals in preparation for more technical roles in the marketing departments of organizations.
Bachelor of Marketing
Career Path
At the end of training in the Bachelor of Marketing degree programme, graduates should be able to:
• Understand the wide range of marketing disciplines and their role in business.
• Realign Marketing with other functional areas of management to help realize organizational goals.
• Apply the appropriate tools for market analysis to determine the potential for product or service demand in the different market segments of the economy.
• Envision their Career in Marketing and be able to professionally grow in this field.
• Act ethically and responsibly in all his/her undertakings of marketing work with higher levels of competence in handling marketing tasks within public and private enterprises.
Course Units
Fees Structure & Program Requirements
Admission into the first year is through any of the four avenues:
1. Direct entry
2. Diploma holder/Professional Qualifications Entry Scheme
3. Degree holder entry scheme
4. Mature Age Scheme
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Other Fees: Retake fee is UGX 20,000 Per paper.
All Master programmes are to pay Research fee of UGX,100,000/=
All Doctorate programmes are to pay Research fee of US$,100.
Please note: That all payments are received through Uganda Revenue Authority (URA) using a Payment Reference Number (PRN)
Fees Payment Procedure:
Log on to https://myportal.mubs.ac.ug to generate a Payment Reference Number (PRN) from the AIMS and Proceed to transact in any Bank using the PRN
Modes of Fees Payments;
1. Direct Cash deposit to any Bank and transact with the PRN
2. Cheque /Bank Draft in the name of Uganda Revenue Authority and bank it using a MUBS generated PRN.
3. By EFT on Bank of Uganda Account Number: 003410158000002 – A/c Name: Uganda Revenue Authority (This Account should strictly be used for EFT Transactions – clearly indicating the Payment Reference Number (PRN) in the description.
TERMS OF PAYMENT
1. All fees are payable at the beginning of the academic year.
2. If paid in installment, functional fees must be paid at 100% and Tuition fees at 60%.
3. All fees must have been paid by the 6th (sixth) week of the semester.
To enable us plan the semester and provide students with the necessary facilities, it is important that fees is paid in time in accordance with the given options and terms above.
Note: There will be a charge of 57,500/= for late registration.
